Doing business in Thailand (2)
Based on :
Holmes, Henry and Suchada Tangtongtavy. 1995. A Guide to Managing in Thailand. White Lotus: Thailand
How to motivate Thais
1. Money
Workers may be able to hop from company to company doubling their wages as they go
2. Security
Traditionally, in a work group, there was a strong bond between boss and worker, a personal bond of loyalty to the person rather than the institution he works for.
3. Company image
Such as, if the company is strong on training, this could be greatly emphasized as Thais place strong value on education and skill development. Overseas training in particular is highly coveted, not only for self improvement or fun inherent in the junket, but also becuse of the prestige it carries in the eyes of others, inside and outside the company.
4. Personal Prestige
The prestige of a title, a badge which Thais wear in social circles as well as their business association is the motivator.
5. More Gan Eng, Less Gung Ho
The ultimate Thai workplace (according to many Thais) is where he or she feels at home. In fact, a worker may spurn other higher-paying offers from other compares if she considers the prople she works with 'as family' or friend.
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